Turkey is one of the top global economies and ranks among the 20 strongest economies in the world. The country has seen tremendous growth and modernization in the last decade and the trend is continuing into the future.
The smartphone industry in turkey is among the largest in European and Regional markets. The country has a high mobile phone penetration rates that’s over 100%. Following the global trend, the mobile phone sales recorded a negative trend in 2017. This is mainly attributed to lower sales of feature phones in the country.
Apart from the lower feature phone sales in the country, the sales for smartphones also sees a stagnation. The total volume of smartphone sales in 2017 almost remained stagnant as compared to 2016. The stagnation in sales is mainly attributed to lower purchasing power, keeping customers to go for a new device. Another important factor that contributes to the stagnant sales of smartphones in turkey is the already higher penetration rates. The country has an incredible smartphone penetration rate of 140%, making turkey smartphone market a saturated and hard to break market.
Talking about the leading smartphone manufacturers in the country, Samsung remains the overall leader with respect to number of customers using its device. The company has the largest market share in smartphone category and is closely followed by iPhone. Chinese smartphones have been making inroads in the country’s smartphone market as well, however, they aren’t as successful as in some of the other world markets. In terms of feature phones, Nokia leads the pack with its power features as well as reliability.
An interesting trend in Turkish smartphone market is the emergence and dominance of Vestel. Vestel is a domestic electronics manufacturer that has already among the biggest manufacturer of TVs in Turkey and Europe. The Turkish company has started throwing its line of smartphones that are increasingly challenging the global products for the market share.