UK is one of the larger mobile phone markets in the world. The total volume of UK’s mobile phone market isn’t high enough to be compared with that of USA, China, Canada or India, however, the country remains a vivid and lively economy for mobile phone manufacturers.
Smartphone sales in UK has been dominated by Samsung and iPhone for quite some years. Just like its distant cousin, USA, the country mobile market is obsessed with upscale expensive flagship devices from iPhone and Samsung. The trend has persisted for long time and studies have shown its persistence into the future. Out of the lot, nearly 48% of smartphone users possess iPhone, whereas the rest of the users bear mostly an Android device from Samsung or some other manufacturer.
The UK mobile market has been pushing ahead, thanks to the obsession of users with newer and better devices. Most studies have shown preference for newer model device even with older generations. The elder generation of mobile users have been increasing their presence in smartphone market share for long and even they prefer to go with the latest model devices, instead for a basic mobile phone.
Vodafone remains the largest telecommunication service in the industry and has indicated the increase in nocturnal use of smartphone by users over the past few years. The Smartphone industry of UK is expected to continue rising for the coming years, making it a lucrative market for global smartphone manufacturers.