Motorola is one of the oldest smartphone manufacturer in the world. The company was highly notorious for its top of the line featured phones back when there was little to no competition in industry. However, soon the company lost track to new entrants and was largely forgotten. However, Motorola as a smartphone manufacturer keeping rolling newer models out periodically, keeping its little customer base intact. In 2011 Motorola Mobility was purchased by Google Inc. After the acquisition by Google, Motorola rolled out some smartly designed smartphones to make into the top mobile brands in the world.
In 2014, Google Inc. sold Motorola Mobility to Lenovo (Chinese laptops and electronic giant). This acquisition in turn help Motorola to connect with even larger market segment, through newer and better products. Last year Motorola mobiles managed to get in top 5 brands in , a big achievement after many years.
Motorola mobiles have been targeting middle to higher end segment in . The company is focused in smart manufacturing of mobiles in , which offer uniqueness, efficiency and power. Motorola G and E series are two of the bestselling smartphone lines of the company. The company has recently launched Moto X5, which is again a mid-segment high-end features smartphone that competes various Chinese and other international brand in mid-end category. The average price of Motorola smartphones in range USD200 to USD700, while the smartphone is also available with all major carriers in .
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